Search Engine Optimization is ever-changing, and staying up to date with the latest trends and SEO tactics is imperative. Google algorithms change now and then, and online businesses that fail to abide by Google's rules would be left behind. Poor SEO techniques will negatively impact the website's presence. The new Google algorithms and webspam filters will require online marketers to test and implement new strategies. Here are a few tactics that will help improve your SEO efforts in 2020.
Optimize for mobile search
Earlier mobile usability offered a competitive advantage, but mobile optimization is now necessary. When it comes to SEO, optimizing for mobile is essential primarily due to hardware and connectivity issues and page speed that mobile users face. Once the pages are optimized, you need to minify code, leverage browser caching, and reduce redirects. All these will improve the speed and offer a good user experience. Google Algorithm now rewards mobile-friendly sites, too.
Long-tail keyword searches
Nowadays, queries made by users have become more accurate and specific. It would be best to concentrate on long-tail keywords, as it gives users a chance to get explicit content based on their searches. Google's Adwords Keyword Tool will help you find long-tail keywords most suitable for your industry.
Align your social media and SEO efforts
Whether or not Google uses social signals in its algorithm for ranking is still an ongoing debate. However, experts believe that Google will emphasize Facebook and Twitter more. There is a strong correlation between rankings and signals, so aligning your social media and SEO efforts makes sense.
Focus on ROI metrics
Most online business still focuses on keyword rankings and implementing campaigns based on keyword positions. This is not a best practice; the real focus should be on ROI metrics.
Earning links rather than building links
As an SEO professional, you should know that building links on relevant blogs and chasing large quantities of links should not be the only focus right now. Earning links should be a priority, as gaining a single link on a high-quality, relevant website is valuable in many ways. It can offer several SEO benefits, including attracting referral traffic and lead and improving brand reputation. There are so many changes related to SEO; some are game-changing ones. Adopt these strategies to strengthen your SEO efforts. If you have any additional tips to add, post them below as comments. At Full Stack Woo, we have a strong SEO team to take care of everything related to SEO and provide positive results. Please reach out to us today.