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Align With the Best Advertising Agency: An SEO Company Hiring Guide

by Dr. LuvCuddle on

Did you know that nearly half of marketers report that SEO has the highest ROI of any form of digital marketing these days? This makes SEO a great way to boost your rankings and increase traffic.

And if you've been considering hiring an SEO company, you'll want to know what to look for. In this quick guide, we'll outline the steps you need to take to find the best agency for your needs. 

So whether you're just starting or have been working with the best advertising agency for a while, read on for tips on how to get the most out of your partnership.

What Does an SEO Company Do?

An SEO company provides various services to improve a website's search engine ranking. While the exact services might vary from one agency to the next, most offer:

  • Keyword research
  • Content optimization
  • Content creation
  • Optimization of website structure
  • Backlinking strategies
  • Technical improvements

Ultimately, when working with an SEO company, you can expect a lot of communication and collaboration regardless of what they offer. They'll develop strategies to improve your search engine rankings and drive more traffic to your website.

It's important to remember that results won't happen overnight, though. SEO is a long-term strategy that takes time and effort to see the desired effects. But working with an experienced SEO company can take your online advertising strategy to the next level.

Understanding the Different Types of SEO Services

There are a variety of advertising services available in today's digital landscape. You can opt for a paid ad campaign, search engine optimization, or even social media marketing. This is why it's so important to understand what each type of marketing is and what the benefits are.

However, understanding the different types of SEO services is vital to your success with this digital marketing. Before hiring an SEO company, understand these four basic types of SEO. This will help ensure you know what you're looking for.

On-Page SEO

On-Page SEO includes factors such as keyword research, title tags, meta descriptions, header tags, and image alt text. Properly optimized pages can rank higher in search engine results pages, leading to increased web traffic levels. 

Off-Page SEO

Off-page SEO is about optimizing your website for external factors influencing your ranking in search engines. 

This includes link building, social media engagement, and brand mentions. Essentially, anything outside your website can impact your off-page SEO.

Technical SEO

Technical SEO experts optimize different aspects of a website, such as its code, structure, and content. They also work to fix any errors that could prevent the site from indexing by search engines. 

In addition, they may also set up redirects and implement other technical changes. This helps ensure that users can find the site when they enter relevant keywords into a search engine.

Local SEO

A local SEO campaign focuses on making your site more visible in local search results. This can be especially important for businesses that rely on foot traffic, like restaurants and retail stores.

What to Expect From an SEO Company

An SEO company can be a valuable partner in helping your business to grow online. However, that's only true if you choose the right company with the right experience. If they're doing their job correctly, here is what you can expect from any good SEO agency.

Improved Search Rankings

When you work with an SEO company, you can expect them to help you improve your search rankings. They will do this by optimizing your website for the specific keywords you want to target.

Increased Quality of Traffic

Through various SEO tactics, an SEO company will help you attract visitors who are more likely to be interested in what you offer. 

This includes improving your search engine rankings to appear higher on results pages. It also includes developing targeted ad campaigns and providing valuable content that encourages people to visit your site. 

Reduced Bounce Rates

An SEO company can help to reduce the bounce rate on your website, which is the percentage of visitors who leave after only viewing one page. 

By optimizing your website for search engines, an SEO company can help you to draw in more targeted traffic that is more likely to stick around and explore your site. This is great for customer satisfaction, but it's also great for your long-term SEO results.

Higher Conversion Rates

With a well-optimized website, you will be able to draw in more visitors and convert them into paying customers. Higher conversion rates typically mean lower costs long term. Existing customers are more likely to try new products and spend more.

How to Hire The Best Advertising Agency for SEO

Optimizing your website for search engines can increase your visibility and attract more potential customers. Sounds great, right? It definitely can be, but as mentioned above, you need to work with the right agency to see those results.

How do you go about hiring an advertising agency that specializes in SEO? Here are a few tips.

Determine Your Goals

Before you search for an advertising agency to handle your SEO, taking a step back and determining your goals is essential. 

What are you hoping to achieve with SEO? Are you looking to increase brand awareness, drive traffic to your website, or boost sales? Once you know what you want to accomplish, you'll be able to better narrow down your search.

Look Through Their Advertising Services

This will give you a good idea of what they're capable of and whether or not they're a good fit for your needs. If they don't offer the services you're looking for, then they're probably not the right agency. 

Look for an agency that offers a wide range of services, including SEO, social media, and content marketing. The more services they offer, the better equipped they'll help you grow your business.

Ask About Relevant Experience

You want to ensure that the agency you're considering has a good understanding of how SEO works and how to optimize your website for search engines. Ask them about past projects they've worked on and what results they achieved.

Look for agencies with a solid track record of helping companies achieve their SEO goals. Also, read reviews from past and present clients to get a well-rounded view of the agency.

Hire the Best SEO Company in Florida

Are you looking for the best SEO company in Florida? Look no further than Full Stack Woo, voted the best advertising agency in 2018.

We are a team of experts who know how to get your website to rank high in search engine results pages. Don't waste your time with amateurs. Get in touch to schedule a free consultation to chat about how we can help your business.